TIPS : Best Practices when creating email Newsletter Part:1

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When creating a new Newletter for your business promotion email , you have to make sure that the email is views in a vast range of borwsers, mail services and applications like Outlook and thunderbird. So i thought to consolidate some best practices that you should consider when creating a News letter.

1. Avoid using JavaScript. Most email software will disable it anyway.
2. If an image is sliced up and spread across several HTML table cells, test the email using many test accounts. Sometimes, it might look great in Outlook but be shifted by one or more pixels in Hotmail and other services. Also consider making the image a background image on a new HTML table that encases all of the table rows and columns that would display parts of your background image; this often achieves the same effect as slicing an image up, but uses less code and can provide better results (see below). Note that Outlook 2007 does not display background images; be sure to test your email code with your target email software.
3. For background images, use the table’s background attribute instead of using CSS. This works more consistently across email software than other potential solutions.
4. Store the email images on a web server — preferably in a folder that’s separate from your web site’s images (for example, in a folder called /images/email), and don’t delete them. Some people open emails weeks or months later, the same way people use bookmarks to return to web sites.
5. Be sure all your images use the alt, height, and width attributes. Setting values for these attributes improves results in Google Mail, as well as maintaining your layout when a reader has their images turned off. Note, however, that Outlook 2007 does not recognize the alt attribute.
6. Use the target=”_blank” attribute for the a tags, so that people who read with webmail services don’t have the requested page appear within their webmail interface.
7. While a 1×1-pixel image can be used to force spacing to create a precise email layout, spammers often use 1×1-pixel images to determine if their email has been opened. As such, using this practice will increase the likelihood that your email is classified as spam.
8. Similarly, avoid using a large image “above the fold” in the email. This is another classic spammer practice and may cause your email to be interpreted as spam.

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